Understand gross margin analytics

Pro feature: Gross margin analytics is available on Pro when StoreMink has enabled the module.

Add product costs

1. Open Products.
2. Open a product and choose Pricing.
3. Enter Cost per unit, then save.

For variants, add a variant cost only when it differs. A blank variant cost inherits the product cost.

How historical backfill works

The first cost you save fills older order lines only where no cost was recorded. Changing the cost later never rewrites an existing order-line snapshot; the new amount applies to future sales.

Understand the figures

Costed sales is merchandise value for order lines with a known cost. Cost of goods is unit cost multiplied by units sold. Gross profit is costed sales minus cost of goods. Gross margin is gross profit divided by costed sales.

Cost coverage

Coverage shows how much merchandise value has a known cost. Missing costs are excluded rather than treated as zero. Add costs to products with missing values before relying on the margin.

Scope

The card follows the Analytics date and location filters and uses recognized online and POS order lines. The first release is before returns, refunds, shipping charges, tax, payment fees, and operating expenses, so it is a merchandise gross-margin view rather than accounting net profit.