Understand sales and order analytics

Sales cards use StoreMink order and refund records. They respect your selected date range, business time zone, and permitted location scope unless this guide says otherwise.

Which orders are counted?

StoreMink counts a recognized order: a paid order, a Cash on Delivery order, or a completed/refunded Point of Sale order. It excludes cancelled orders and unfinished payment attempts.

Summary metrics

Total sales

The sum of recognized order totals created in the selected period, minus completed refunds settled in that period. A refund can therefore reduce today's sales even when the original order was placed earlier.

Orders

The number of recognized orders created in the selected period. This is an order count, not a count of payment attempts or individual products.

Average order value

Total sales divided by recognized orders. If there are no recognized orders, the value is zero.

Units sold

The total quantity of order items on recognized orders in the selected period.

Sales charts and breakdowns

Total sales over time

Net sales grouped into daily, weekly, or monthly points. StoreMink automatically chooses a sensible grouping for the length of the selected range and uses the business time zone.

Sales by category and Top products

These rank product-line merchandise value from recognized orders. Use them to understand what sold. Their totals do not have to equal Total sales because order-level discounts, taxes, and completed refunds are separate concepts.

Sales by channel

Splits sales between channels such as online and Point of Sale. Completed refunds are subtracted from the matching channel where StoreMink can identify it.

Sales by location

Splits recognized commerce by fulfilment or Point of Sale location. Online or older orders without a location appear in the appropriate unassigned/online group instead of being silently attached to a physical location.

Sales by payment method

Splits sales by the recorded payment method. Point of Sale payments can be itemized when an order used multiple tenders. Order-level summary rows marked as split are not double-counted.

Discount impact

Shows discounts recorded on orders and order lines. Coupon usage counts orders that have an applied coupon code. It helps explain promotion usage; it is not an advertising-attribution report.

Returns and refunds

• Returns describe completed returned merchandise, including returned units and value.
• Refunds describe completed money movements back to customers.

Do not add return value and refund value together as if they are separate losses: one customer case can create both records. Returns use the return completion date; refunds use the settlement date.

Recent orders

Shows the newest orders in the selected period, including statuses that may not yet qualify for recognized sales. This makes it an operational list, so it can contain an order that the sales total currently excludes.

Common reasons totals look unexpected

• The payment is still pending or the order was cancelled.
• A refund settled inside the selected period for an older order.
• The business time zone places a late-night order on a different day than your computer does.
• A location filter or staff location restriction is active.
• You are comparing product merchandise value with net Total sales.