Analytics & reports

Start here to learn where StoreMink analytics comes from, choose a date range, read cards, and open detailed reports.

A simple glossary for date ranges, comparisons, recognized orders, snapshots, StoreMink commerce data, Google Search data, GA4, and Meta Pixel.

Learn exactly what Total sales, Orders, Average order value, Units sold, sales breakdowns, discounts, returns, and refunds mean.

Learn how StoreMink measures customers, new versus returning buyers, inventory velocity, recent activity, enquiries, and blog approvals.

Learn what clicks, impressions, search CTR, average position, queries, and landing pages mean and why Google Search data can be delayed.

Open detailed reports, keep dashboard filters, and safely export up to 10,000 rows for Excel, Google Sheets, or another spreadsheet.

Add, remove, move, and resize Analytics cards, organize sections, save a personal layout, or reset to the StoreMink default.

Resolve zero values, unexpected totals, missing cards, delayed Google Search data, unavailable reports, and slow or failed dashboard loads.

Create a GA4 property and web stream, copy the Measurement ID, connect a StoreMink Pro storefront, confirm consent, and test collection.

Create a Meta web dataset, find its numeric Pixel ID, connect a StoreMink Pro storefront, apply marketing consent, and test browser events.

Learn how StoreMink measures consented visitors, sessions, page views, funnel steps, and purchases without a persistent device ID.

Add product costs and understand cost coverage, cost of goods, gross profit, and gross margin in StoreMink.