Change your storefront branding and layout

Update business identity

1. From the dashboard, open Branding.
2. Add or replace the logo and choose the primary colour.
3. Review the business contact details, footer text, and social links.
4. Save your changes.

Invoices and emails also use parts of this information, so keep it accurate rather than adding display-only wording.

Choose storefront layout options

1. Open Website Builder.
2. Select the Brand row.
3. Choose the header, product-card, product-page, cart, and footer layouts, or keep the theme's own. Under Product page you can also pick the gallery style and the order of the blocks under the product name, and add a trust row, collapsible rows or a note of your own. Under Collection page you can choose where the filters sit, whether the grid loads more, turns pages or keeps scrolling, and add promotional tiles among the products. Under Blog you can list posts as a grid, a list or a featured post, and set how wide an article reads. Under Account pages you can add tabs or a side navigation to the profile, orders and notifications pages and give them a colour scheme.
4. Preview desktop, tablet, and mobile widths.
5. Publish the builder changes.

Understand the two screens

Branding stores your business identity, contact information, social links, and brand voice. The builder controls the visual presentation of the storefront. Update the source information in Branding and the layout in the builder.

Recognise StoreMink branding

StoreMink uses a purple shopping-bag logo with a white shop detail. You will see it on StoreMink pages, in the dashboard, in the Help Centre and beside the Powered by StoreMink credit where that credit is shown. Small browser-tab icons use a closely cropped version so the mark is easier to recognise.

This is separate from your own business logo. Changing StoreMink branding does not replace the logo you uploaded in Branding. Your storefront continues to use your saved logo, including as its browser-tab icon; a storefront without a saved logo uses the StoreMink icon as a fallback.

If an old StoreMink icon is still visible after an update, save any unfinished work, reload the page and reopen the tab. Browsers, home-screen shortcuts and social previews may keep older images cached for a while. If a saved home-screen shortcut keeps its old icon, remove that shortcut and add it again. You do not need to upload the StoreMink logo into your own Branding settings.